Uni of Gloucestershire Growth Hub

Promotional Event Print | Sept 2018

Whilst working as a Web and Social Media intern, I was approached by the Uni of Glos Growth Hub to create a promotional print flyer for an upcoming weekend workshop for creative start-ups.

The challenge

The brief given by the client was that the flyer needed to stand out, be informative and really appeal to the target audience. Being a start-up course, the target audience was mainly students and creative individuals that were looking to start up their own business.

As this was a three-day course, the real challenge for me was including all the relevant information without making the flyer look and feel overloaded. Oh, and the 5-day deadline!

With the deadline fast approaching, I dived straight into Photoshop and designed some concepts. My initial designs were A3 in size and only one-sided. However, they felt somewhat overloaded and a little bit ‘corporate’. Exactly what I wasn’t going for.

Right on time!

With my criticisms from the concepts taken on board, the final flyers took a transformed look and feel.

I decided on a double-sided flyer, with information about the workshop on the rear and the main design on the front. It gave me a whole lot more space to work with and allowed me to get really creative on the front!

500 flyers and 10 posters were printed and distributed around Cheltenham and Gloucester. The workshop itself was a huge success and the uni of glos growth hub are still running the course to this day!

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